How Poppi Turned a Farmers’ Market Side Hustle into a $1.95B Gen Z Soda Brand

Bullish Gator

Poppi’s founders reveal how TikTok-driven three-day trends and aggressive scaling transformed a small hustle into a $1.95B business, and why legacy soda giants failed to capture Gen Z.

Editorial companion

What stands out

Poppi’s co-founder walks through how a farmers’ market stall became a $1.95 billion brand by leaning on TikTok-driven three-day trend cycles, aggressive retail scale, and a willingness to cede control of the CEO role as the business matured. The conversation highlights specific tactical moves, viral short-form playbooks, rapid supply-chain scaling during a global crisis, and a path to a multibillion-dollar deal with PepsiCo, that explain how cultural momentum turned into real corporate value. The clip is worth watching because it shows trend-driven brand building in action, not as an anecdote but as the engine behind a major corporate outcome.