Zolli Candy CEO Alina Morse: demand surges for zero-sugar, dye-free kids’ candy

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Zolli Candy founder Alina Morse discusses booming demand as Hershey and others expand healthier, zero-sugar, dye-free children’s candy options and the growing market opportunity.

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Alina Morse, founder of Zolli Candy, told Fox Business that demand for zero-sugar, dye-free kids' sweets is booming and flagged Hershey as one of the big companies moving into the category. That matters because a small brand’s momentum is pushing large incumbents to chase healthier product lines, but Hershey’s recent figures, about 4.0% revenue growth year-over-year (YoY) and an average 9.2% drop in net income, show top-line gains arriving alongside margin pressure. It crystallizes the trade-off between growth and profitability in consumer staples.