United CEO Scott Kirby’s One Tip to Beat Jet Lag

Bullish Gator

United Airlines CEO Scott Kirby tells CNBC one quick strategy to overcome jet lag during a rapid-fire interview.

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What stands out

Scott Kirby’s offhand tip about beating jet lag made for an amiable CNBC moment, the kind of micro-branding every airline CEO quietly wants. It matters because United Airlines Holdings (UAL) is selling more than flights right now, it is selling confidence, and confidence shows up in hard numbers: averaged revenue growth of 9.7 percent year over year and average net income growth of 94.0 percent. For investors the clip is a reminder that management’s voice can nudge consumer behavior and sentiment, which matters when profitability is already improving.