Whole Foods CEO plans hundreds of smaller Daily Shop stores


CEO Jason Buechel details Daily Shop—9k–12k sq ft stores aiming for hundreds, tighter prices versus Kroger/Walmart, more prepared foods, and deeper Amazon tech integration.

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Jason Buechel, who runs Whole Foods and Amazon Worldwide Grocery Stores since January 2025, is describing a concrete strategy shift: shrink the big 40,000 square foot format into 9,000 to 12,000 Daily Shop locations, with 12 already open across London and the U.S. That is more than a cosmetic change, it is Amazon turning grocery into a density play, leaning on prepared food, price compression, and Amazon tech like Dash Cart and Alexa to make smaller stores profitable and faster to site.