Blanchard: iPhone Duo Sells Out; Siri AI to Drive Apple’s Growth


Preorders for the iPhone Duo sold out in minutes; Blanchard sees no consumer reluctance and expects Siri agentic AI updates, not iPhone 18 softness, to drive Apple’s future growth.

Editorial companion

What stands out

Olivier Blanchard highlights two concrete observations: iPhone Duo preorders sold out within minutes, and Apple’s Siri updates will deliver agentic AI features that could expand hardware value. The sellout is a real-time demand signal that contradicts a simple ‘too expensive’ narrative, while the emphasis on Siri as a platform-level upgrade shifts the conversation from one product cycle to an ongoing software-driven advantage. The clip is notable because it trades a short-term iPhone sales prediction for a longer view that leans on software-led differentiation.