Apple’s new CEO John Ternus: ‘Man of the people’ faces the AI race


Fortune examines Ternus’s challenges leading Apple through AI competition and what analysts say he must prioritize.

Editorial companion

What stands out

Fortune’s Sebastian Herrera opens with John Ternus stepping into the CEO role and being called a "man of the people," which matters because tone and credibility matter at companies past their founding myths. The clip asks the core question plainly: can an internal engineering leader take Apple into the Artificial Intelligence (AI) era while preserving the hardware quality and services cash flow that built the company? Analysts in the segment emphasize that execution on AI features, chip timing, and services monetization will define whether optimism becomes durable.