Nike’s worst year since 1993

Bullish Gator

Nike stock is falling, likened to MJ’s 1993 exit—marking the company’s toughest year since 1993.

Editorial companion

What stands out

Yahoo Finance opened with a blunt line, "Nike having its worst year since 1993," and the numbers in the clip back the claim: revenue is down 3.1% year-over-year (YoY) and net income is off 11.5% YoY. For a company the size of Nike, small percentage swings translate into large dollar hits, and the dataset labels both the fundamental and technical outlooks as bearish. The piece matters because it forces a simple question investors ignore at their peril: can a global brand stop the slide before sentiment becomes self-fulfilling?