Name: T. Rowe Price CEO Sharps on Private Assets and AI Adoption
Uploaded: 2026-09-01T22:01:30Z
Duration: 21 min 29 s
Description: T. Rowe Price CEO Rob Sharps discusses how the company is adapting to the rise of passive investing. Speaking with Romaine Bostick on "Bloomberg The Close," Sharps also says private assets are slowly moving into 401(k) plans and sees "tax-loss harvesting" as a growth area. He also discusses how the firm is utilizing artificial intelligence.

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T. Rowe Price CEO on private assets, AI and the passive investing shift

Bullish Gator

Sep. 2, 2026

CEO Rob Sharps on passive investing trends, moving private assets into 401(k)s, tax-loss harvesting growth, and how T. Rowe Price is deploying AI.

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What stands out

On Bloomberg The Close, T. Rowe Price CEO Rob Sharps said something worth listening to: passive flows are still rising, but the firm is quietly pushing private assets into 401(k) plans, expanding tax-loss harvesting, and trialing artificial intelligence. That combination is not a rallying cry, it is a business model adjustment, fee-bearing private strategies and smarter trading tools can blunt passive pressure and change how a traditional asset manager earns money over the next several years.

Company

T. Rowe Price (TROW)

Overall Rating

Neutral

Ratings

FundamentalBearish TechnicalBullish SentimentBullish

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