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Citi’s James Hardiman: Magic: The Gathering Drives Hasbro’s Growth
Citi analyst James Hardiman explains why Magic: The Gathering is Hasbro’s economic engine and shares travel & leisure Hot Picks on BNN Bloomberg.
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What stands out
James Hardiman, a leisure and travel analyst at Citi, told BNN Bloomberg that 'the economic engine for this story is Magic: The Gathering', putting Hasbro's collectible card and gaming business front and center. That framing matters because investors historically value Hasbro as a toy-and-entertainment conglomerate, so treating Magic as the profit engine reframes which revenue streams and KPIs deserve attention. For anyone watching Hasbro (HAS), the clip is a reminder that franchise economics, digital monetization, and licensing deals will likely drive the company's near-term narrative more than seasonal toy cycles.