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Underlying Strength: How the U.S. Consumer Is Supporting the Economy


Regions CIO Alan McKnight explains why resilient U.S. consumer spending is propping up growth and market outlook despite headwinds.

Editorial companion

What stands out

Alan McKnight told The Claman Countdown that, despite anxious headlines, the U.S. consumer is still spending and that resilience is showing up in markets. That observation matters because consumer behavior is the hinge between macro noise and company performance, and it helps explain why large-cap tech names are trading differently: Amazon's revenue growth looks healthy while profits plunged, Apple is eking out revenue gains with modest profit growth, and Microsoft is showing stronger top- and bottom-line expansion. For investors who care about durable cash flows, McKnight's point reframes recent earnings and bond-yield chatter into something actionable: follow where consumers actually spend.

Context for the move

If consumer strength persists, the next year likely favors firms with recurring revenue, pricing power, and exposure to services rather than one-off device cycles. Our read across the three giants is mixed: Amazon sits neutral between solid sales and volatile earnings, Apple shows technical strength despite a weak fundamental outlook, and Microsoft looks the most structurally bullish with consistent revenue and profit growth. For portfolio positioning that means favoring durability and margins over short-term momentum in consumer-facing tech names.