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Netflix replaces Bela Bajaria with Peter Rice as Chief Content Officer
Netflix swaps Bela Bajaria for Peter Rice amid slowing growth and intense competition, betting on his Disney/Fox experience to deliver new global hits like Squid Game and Bridgerton.
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Firstpost reports Netflix has swapped long-time content chief Bela Bajaria for Peter Rice, a veteran of Disney and Fox, at a moment when the streamer says it needs new global hits after growth slowed. The clip highlights Bajaria’s role in titles such as Squid Game and Bridgerton and frames the change as a strategic bet on Rice’s studio experience to compete for attention in a crowded streaming market. The press framing makes leadership choice the story, not immediate ratings or subscriber numbers.