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Supply-chain constraints and hyperscaler AI investment are driving higher costs and elevated capex through 2028; Apple may use a one-time price increase to offset memory inflation while staying near pre-pandemic pricing.
Editorial companion
On Schwab Network Melissa Otto and Morningstarās William Kerwin flagged a familiar squeeze: Apple Inc. (AAPL) is seeing supplyāchain pressure as hyperscalers pour money into AI infrastructure, which keeps memory and component costs elevated through 2027 and into 2028. Kerwinās point is concrete, not theoretical, a oneātime price increase could blunt two years of memory inflation while leaving headline prices near preāpandemic levels. The clip matters because it frames this as a multiāyear capital cycle, not a single quarter hiccup, and forces investors to weigh pricing power against rising input costs.
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