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Reports claim Apple may price a foldable iPhone at $2,000 ahead of its Sept. 9 ‘Surprise and Shine’ event; Nicole Petallides covers the latest developments.
Editorial companion
Schwab Network's short highlights a simple, loud market rumor: Apple Inc.'s foldable iPhone could carry a $2,000 price tag, and the company will show more at its September 9 "Surprise and Shine" event. That number matters because it is a test of whether consumers will pay a luxury premium for form factor over function, and because hardware pricing shapes margins in a company whose top-line growth has been modest. Add ongoing headlines about the Federal Reserve and inflation, and a single product launch starts to look like a macro-sensitive litmus test for demand.
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