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On signs Kylian Mbappé to 10-year deal as Thierry Henry joins as Director of Football
Swiss brand On names Mbappé face of its 10-year football push; Thierry Henry becomes Director of Football. Company unveils targets: ≥65% gross margin and ≥22% adjusted EBITDA margin by 2029.
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What stands out
The clip shows Swiss sportswear brand On landing Kylian Mbappé after he split from Nike and naming Thierry Henry as its Director of Football, moves that turn a product endorsement into a visible strategic push into global football. On also used Investor Day to publish ambitious targets: gross profit margins of at least 65 percent and adjusted EBITDA margin of at least 22 percent by 2029, numbers that signal it plans to sell premium-priced gear and chase much higher profitability than typical apparel peers. The combination of a superstar athlete, a respected football executive, and explicit margin targets makes the announcement a financing and branding pivot rather than a simple sponsorship update.
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