Netflix CCO Bela Bajaria: Using AI as a Filmmaking Tool

Bullish Gator

Bela Bajaria discusses how Netflix views AI as a filmmaking tool and its role for creators; full interview on CNBC’s podcast.

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What stands out

Netflix Chief Content Officer Bela Bajaria told CNBC’s Alex Sherman that Netflix treats AI as a tool for filmmakers, not a substitute for craft. That matters because Netflix’s content machine balances scale and relationships: a pro-augmentation stance suggests the company will push AI to accelerate production and trim per-show costs while trying to avoid alienating creators and unions. For investors, that’s a signal the company is focusing on operational leverage in content, not a wholesale pivot away from original programming.