Editorial companion

What stands out

Alina Morse, Chief Executive Officer (CEO) of Zolli Candy, walked through how a young founder turns a kitchen-table idea into retail shelf space and social buzz on Fox Business Network (FBN)’s Course Correction. Her story matters because it is a live demonstration of modern brand-building: a physical product sold to families that still needs old-fashioned retail relationships, while using direct-to-consumer (DTC) channels and social media for discovery and community. For investors and founders, it’s a reminder that storytelling and distribution are the hard, repeatable parts of scaling a consumer business.