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Alphabet shed about $500bn as AI search summaries hit ad revenue; Google shares fell nearly 13%, dragging Amazon and Microsoft down as all three pledge continued AI investment.
Editorial companion
The clip highlights a sudden market reaction after Alphabet said its AI-generated search summaries were reducing ad revenue, a disclosure that erased about $500B of market value and pushed its shares to a six-month low. That admission knocked down peers: Amazon and Microsoft also fell even as all three companies reiterated plans to keep spending on generative AI. The story is important because it connects an operational detail, AI summaries changing ad dynamics, to a rapid re-pricing across the largest tech platforms.
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