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Dan Rohinton of iA Global discusses market outlook and why Meta aims to build Muse as a Siri competitor ahead of Google and Apple.
Editorial companion
Dan Rohinton highlights Meta pushing Muse as a conversational assistant to beat Apple and Google to the market, calling it an attempt to become the default voice interface before competitors. The clip matters because it captures a strategic bet: Meta is moving beyond feed-driven advertising toward AI agents that live in your phone and web browser. That shift reframes Meta from a social-media-first business into a platform play where control of the assistant could shape user flows and ad opportunities.
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