Jared Carneson: How AI Empowers Creative Makers

Bullish Gator

Adobe’s Head of Social Media Jared Carneson discusses surprising AI trends and how the technology empowers creators to scale, experiment, and reshape the creative process.

Editorial companion

What stands out

Jared Carneson, Adobe's Head of Social Media, says he has been surprised by how fast Artificial Intelligence (AI) has moved from curiosity to a day-to-day tool for creators. That observation matters because Adobe sells the software and services creators use, so a real shift in workflow could lift adoption and pricing power across its subscription base. Investors should take note because Adobe’s recent fundamentals show revenue up 10.5% Year-over-year (YoY) and net income up 14.9% YoY, giving the company cash to invest but a higher bar for execution.