Editorial companion

What stands out

On Schwab Network, Don Kaufman and Rick Ducat turned the 'Big 3', Coca-Cola (KO), Adobe (ADBE), and Tesla (TSLA), into a live clinic on narrative versus numbers. Kaufman walked through bearish options setups: he argued Coca-Cola could be vulnerable even at all-time highs, expects bearish trends to keep pressure on Adobe, and suggested Tesla might face investor distraction as attention shifts toward SpaceX (SPCX). Ducat added chart work, so the clip is a compact lesson in how stories and technicals are turned into tradable bets.