SENTIMENT ANALYSIS
TTD
Trade Desk (The)
Last Updated: 2026-10-26View stock page →
SENTIMENT RATING
SENTIMENT SCORE
Bearish
28 / 100
Summary
Coverage shows a clear near-term negative tilt: the company warned of slower revenue growth, gave Q3 guidance implying year-over-year revenue decline, and announced a 15% workforce reduction and cost cuts, though it also announced share repurchases. Several insiders made sizable option purchases and most top-100 clients remain growing, but weakening auto and consumer-goods ad budgets and the revenue warning dominate the narrative across the articles.

Signal Breakdown

NNews
72/ 100Bullish

6 verified publisher articles from recent coverage.

TVTV
0/ 100No data

Limited TV coverage this week.

VVideos
0/ 100No data

Limited video coverage this week.

GTGDELT Tone
56/ 100Neutral

GDELT tone + context across verified sources.

What’s Driving Sentiment

Bullish Signals

  • Multiple insiders bought stock options, with individual purchases ranging from $312K to $1.15M, signaling insider confidence.
  • Most of the company's top-100 clients are still growing, indicating pockets of ongoing demand.
  • Management announced share repurchases alongside cost cuts, which supports shareholder returns.

Risk Factors

  • Company warned of slower revenue growth and issued Q3 guidance implying a year-over-year revenue decline.
  • Management announced a 15% workforce reduction as part of cost cuts, signaling operational pressure.
  • Auto and consumer-goods advertising budgets are reported as weakening, pressuring core demand.
Key ThemesNo themes listed

Evidence

Showing 6 of 6 verified news articles

  • No current evidence is available for this source.

No current verified Archive TV segments

  • No current evidence is available for this source.

No verified video evidence in the current 7-day window

Formula & Methodology
News
GDELT discovers coverage; only publisher passages that directly name the company qualify as news evidence.
TV
Internet Archive TV captions are retained only with a match-centered quote that directly names the company.
Video
Recent Bullish Gator videos tagged to the company; the item summary and publisher label feed the judge.
Holistic AI judge
A single Azure OpenAI call reads the news, television, and video evidence together and returns the rating, a 0–100 composite, and a short rationale. Thresholds are enum-only: 65+ Bullish, 35 or lower Bearish, Neutral in between.
Data Source

News evidence comes from the GDELT Global Knowledge Graph (via BigQuery); TV evidence from the Internet Archive TV News Archive; video evidence from recent Bullish Gator video coverage. Azure OpenAI filters per-article relevance and serves as the holistic AI judge that produces the composite rating. Portions use data from The GDELT Project under open data terms. This page is informational analysis, not investment advice. See Financial Disclaimer.